B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- campaign revenue lift for Auto.ru (2023)
Campaign revenue optimized around Auto.ru's top 5% LTV users was 80% higher than revenue from the control segment.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yandex AppMetrica
Primary
Tier A
https://appmetrica.yandex.com/about/blog/autoru-x-appmetrica ↗
Source Article
Auto.ru doubles its revenue by optimizing its ad campaigns with LTV Predictions
Intro
Auto.ru, a major online car seller, was looking for a way to optimize its mobile ad campaigns by attracting more high-value users without increasing its marketing budget.
Learn how they used LTV Predictions in AppMetrica to find a target audience with the best lifetime value and optimize their…
Original Research
Yandex AppMetrica
· Original study ↗
Methodology
A/B test of 3 campaigns in Yandex Search and Yandex Advertising Network via AppMetrica, ~2 months
Methodology documented
Segmentation
IndustryAutomotive
RegionEMEA
Channelsearch
Cite this stat
Plain Text
Auto.ru: 80% campaign revenue lift. Source: Yandex AppMetrica (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/autoru-top5ltv-revenue-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/autoru-top5ltv-revenue-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- campaign revenue lift for Auto.ru<br><small>Source: Yandex AppMetrica (2023) · <a href="https://lighthousedata.io/data/autoru-top5ltv-revenue-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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