B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- automated traffic share of web traffic for global web traffic (2025)
Automated traffic accounted for more than 53% of all web traffic in 2025 according to Imperva's 2026 Bad Bot Report.
- Source states automated traffic passed 53%
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Lighthouse Research Team
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Imperva
Primary
Tier B
https://clickpatrol.com/filter-bot-traffic-ga4/ ↗
Source Article
How to filter bot traffic in GA4 | ClickPatrol™
Add engagement metrics to your Traffic acquisition and User acquisition reports and read them together. A source that sends many new users with an engagement rate near zero, sessions of zero seconds and no engaged sessions is rarely human. Sudden spikes from countries outside your market point the s…
Original Research
Imperva
· Original study ↗
Methodology
Cited from Imperva's 2026 Bad Bot Report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
global web traffic: 53% automated traffic share of web traffic. Source: Imperva (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-traffic-share-2025
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<blockquote cite="https://lighthousedata.io/data/automated-traffic-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- automated traffic share of web traffic for global web traffic<br><small>Source: Imperva (2025) · <a href="https://lighthousedata.io/data/automated-traffic-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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