B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- share of shoppers defining authenticity as delivering promises for global shoppers (2023)
58% of global shoppers define authenticity as being straightforward on delivering promises.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
8,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Asendia
Primary
Tier A
https://mediabuzz.asia/authenticity-the-new-currency-for-conversion-spend-and-loyalty-2/ ↗
Source Article
Authenticity – the new currency for conversion, spend and loyalty
Authenticity is now a key new driver for revenue and loyalty among global shoppers as the trend for more mindful consumption continues, the latest research from Asendia, the leader in international e-commerce and mail delivery solutions, reveals.
Original research of over 8,000 global shoppers in As…
Original Research
Asendia
· Original study ↗
Methodology
Asendia survey; top authenticity value cited
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
global shoppers: 58% share of shoppers defining authenticity as delivering promises. Source: Asendia (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/authenticity-straightforward-promises-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/authenticity-straightforward-promises-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of shoppers defining authenticity as delivering promises for global shoppers<br><small>Source: Asendia (2023) · <a href="https://lighthousedata.io/data/authenticity-straightforward-promises-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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