B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- consumers saying authenticity influences decisions for consumers (2025)
According to Forbes, 88% of consumers say authenticity influences their decisions.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.studiothink.com/blog/5-trends-for-2025/ ↗
Source Article
5 Trends for 2025: Strategy, Storytelling and Creative Growth
Key points
The way we do business is changing fast.
As a CEO who has spent decades building a company that understands people, branding, marketing, and web design, I’ve seen firsthand what works—and what doesn’t. Technology is moving quickly, customer expectations are rising, and companies are const…
Original Research
Forbes
· Original study ↗
Methodology
Attributed to Forbes in marketing agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 88% consumers saying authenticity influences decisions. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/authenticity-influences-consumer-decisions-forbes
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<blockquote cite="https://lighthousedata.io/data/authenticity-influences-consumer-decisions-forbes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers saying authenticity influences decisions for consumers<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/authenticity-influences-consumer-decisions-forbes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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