B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
71%
71% -- authentic viewability for North America (2024)
DoubleVerify's Authentic Viewability rate in North America rose to 71% in 2024.
- Refers specifically to DoubleVerify's proprietary Authentic Viewability metric
- Based on impressions measured by DoubleVerify
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
94
Sources (6)
DoubleVerify
Primary
Tier A
https://doubleverify.com/2025-dv-global-insights-north-america-report/ ↗
Source Article
DoubleVerify’s 2025 Global Insights Report Uncovers North America’s Shifting Digital Ad Landscape
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DoubleVerify’s 2025 Global Insights Report Uncovers North America’s Shifting Digital Ad Landscape
From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and performance
NEW YORK, NY — July 22, 2025 — DoubleVe…
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Original Research
DoubleVerify
· Original study ↗
Methodology
DV data based on more than one trillion impressions
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
North America: 71% authentic viewability. Source: DoubleVerify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/authentic_viewability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/authentic_viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- authentic viewability for North America<br><small>Source: DoubleVerify (2024) · <a href="https://lighthousedata.io/data/authentic_viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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