B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
8,600,000
8,600,000 -- bvod viewers audience size for Australia BVOD (Catch Up TV / connected TV) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8,600,000
Unit
Count
Data Vintage
2025
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Roy Morgan
Primary
Tier B
https://freshlime.com.au/video/ ↗
Source Article
Digital Marketing Using Video Platforms - Freshlime
73%
Of consumers prefer to watch a short video to learn about a product or service.
88%
Of consumers would like to see more video content from brands.
96%
Of consumers have been convinced to buy a product or service after watching a video.
86%
Of businesses use video as a marketing tool.
2X
More lik…
Original Research
Roy Morgan
· Original study ↗
Methodology
Roy Morgan audience estimate
Methodology documented
Segmentation
Industryvideo_advertising
RegionAU
Channelevents
Cite this stat
Plain Text
Australia BVOD (Catch Up TV / connected TV): 8,600,000 bvod viewers audience size. Source: Roy Morgan (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-watch-bvod-roy-morgan
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<blockquote cite="https://lighthousedata.io/data/australians-watch-bvod-roy-morgan" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,600,000</strong> -- bvod viewers audience size for Australia BVOD (Catch Up TV / connected TV)<br><small>Source: Roy Morgan (2025) · <a href="https://lighthousedata.io/data/australians-watch-bvod-roy-morgan" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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