B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
75%
75% -- subscription tv viewing penetration for Australian consumers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roy Morgan
Primary
Tier B
https://paulbudde.com/blog/digital-media-apps-services/foxtel-still-struggling-in-the-streaming-mark… ↗
Source Article
Foxtel still struggling in the streaming market - Paul Budde Consultancy
As we have been discussing in the past, Foxtel has been struggling and is continuing to struggle in the video streaming market.
The rumour that Telstra is negotiating a majority share in Fetch could further undermine Foxtel, as Telstra still is a shareholder in this venture, be it at a much-reduced …
Original Research
Roy Morgan
· Original study ↗
Methodology
Roy Morgan research cited by Paul Budde Consultancy
Methodology documented
Segmentation
Industrymedia_entertainment
RegionAU
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Australian consumers: 75% subscription tv viewing penetration. Source: Roy Morgan (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-subscription-tv-roy-morgan
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<blockquote cite="https://lighthousedata.io/data/australians-subscription-tv-roy-morgan" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- subscription tv viewing penetration for Australian consumers<br><small>Source: Roy Morgan (2023) · <a href="https://lighthousedata.io/data/australians-subscription-tv-roy-morgan" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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