B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- weekly outdoor ad reach for Australian population (2026)
78% of Australians see outdoor media advertising of some type in an average week.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKenzie Partners
Primary
Tier C
https://mckenzie.com.au/services/outdoor-media/ ↗
Source Article
Outdoor Media Advertising | McKenzie Partners
Outdoor media
“78% of Australians see outdoor media advertising of some type in an average week – this includes digital outdoor advertising, billboards or posters.”
Make an Impact with Outdoor Media
Outdoor Media advertising is the perfect medium for reaching people on the move. You can advertise to…
Original Research
McKenzie Partners
· Original study ↗
Methodology
Agency services page citing outdoor media reach; original research source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian population: 78% weekly outdoor ad reach. Source: McKenzie Partners (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-see-outdoor-media-weekly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australians-see-outdoor-media-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- weekly outdoor ad reach for Australian population<br><small>Source: McKenzie Partners (2026) · <a href="https://lighthousedata.io/data/australians-see-outdoor-media-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.