B Evidence Grade B Graded under review Safe to Cite Recent

90%

90% -- preference for australian made products for Australian consumers (2025)

2025  · Roy Morgan

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Attribution: Roy Morgan View source
Lighthouse Research Team
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Source verified Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Australian consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Roy Morgan Primary Tier C
https://www.estorefactory.com.au/blog/buy-local-amazon-australia-brand-marketing/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
How to Capitalise on 'Buy Local' & Market Your Brand on Amazon Australia
Back to Page Amazon Australia How to Capitalise on ‘Buy Local’ and Market your Brand Effectively on Amazon Australia How to Capitalise on ‘Buy Local’ and Market your Brand Effectively on Amazon Australia How to Capitalise on ‘Buy Local’ and Market your Brand Effectively on Amazon Australia TL;DR Aus…
Original Research
Roy Morgan · Original study ↗

Roy Morgan study cited by secondary source

Methodology documented
Industrymarketing
Plain Text
Australian consumers: 90% preference for australian made products. Source: Roy Morgan (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-prefer-australian-made-products
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<blockquote cite="https://lighthousedata.io/data/australians-prefer-australian-made-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- preference for australian made products for Australian consumers<br><small>Source: Roy Morgan (2025) · <a href="https://lighthousedata.io/data/australians-prefer-australian-made-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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