B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
88%
88% -- loyalty program membership rate for Australian consumers aged 16+ (2013)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Citrus and Directivity
Primary
Tier B
http://benchpr.com.au/news/article/vend-helps-retailers-reward-customer-loyalty ↗
Source Article
Vend helps retailers reward customer loyalty
25th July 2013
Vend, the world’s fastest growing online point-of-sale (POS) software provider today launched a new tool to help merchants differentiate themselves and reward customer loyalty.
A recent report commissioned by Citrus and Directivity¹ found that over 88 per cent of Australians over the …
Original Research
Citrus and Directivity
· Original study ↗
Methodology
Consumer study into Australian loyalty programs, commissioned by Citrus and Directivity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian consumers aged 16+: 88% loyalty program membership rate. Source: Citrus and Directivity (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-loyalty-program-membership-2013
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<blockquote cite="https://lighthousedata.io/data/australians-loyalty-program-membership-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- loyalty program membership rate for Australian consumers aged 16+<br><small>Source: Citrus and Directivity (2013) · <a href="https://lighthousedata.io/data/australians-loyalty-program-membership-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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