B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- consumers considering eating more plant based meals for Australian consumers (2025)
49% of Australians are considering eating more plant-based meals.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
akkomplice.com.au
Primary
Tier C
https://akkomplice.com.au/meat-substitute-morning-star-farms-targets-flexitarians-mid-week-dinner-ba… ↗
Source Article
Meat substitute MorningStar Farms targets flexitarians’ mid-week dinner battles
The mid-week struggle to come up for dinner ideas is at the core of a new campaign from Kellogg’s meat substitute, MorningStar Farms.
The campaign targets the growing number of ‘flexitarians’ who are reducing their meat intake for health and environmental reasons.
The campaign, created by Akkomplice…
Original Research
akkomplice.com.au
· Original study ↗
Methodology
Cited by Kellogg's Australia senior marketing manager in campaign announcement; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
RegionAU
RoleAll marketers
Cite this stat
Plain Text
Australian consumers: 49% consumers considering eating more plant based meals. Source: akkomplice.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-considering-plant-based-meals-49
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<blockquote cite="https://lighthousedata.io/data/australians-considering-plant-based-meals-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- consumers considering eating more plant based meals for Australian consumers<br><small>Source: akkomplice.com.au (2025) · <a href="https://lighthousedata.io/data/australians-considering-plant-based-meals-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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