B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- consumer sentiment sustainable travel importance for Australian travellers (2026)
83% of Australian travellers say that more sustainable travel is important to them.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Booking.com
Primary
Tier A
https://martechasia.net/pr-newswire/booking-coms-latest-travel-and-sustainability-research-reveals-a… ↗
Source Article
Booking.com's Latest Travel and Sustainability Research Reveals Australian Generational Paradox | MartechAsia
SYDNEY, May 4, 2026 /PRNewswire/ — Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travellers across 35 markets globally, including 1,000 from Australia, this year’s resea…
Original Research
Booking.com
· Original study ↗
Methodology
Booking.com 11th annual travel sustainability research; 1,000 Australian respondents within 32,500 travellers across 35 markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian travellers: 83% consumer sentiment sustainable travel importance. Source: Booking.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-travellers-sustainable-travel-important-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australian-travellers-sustainable-travel-important-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumer sentiment sustainable travel importance for Australian travellers<br><small>Source: Booking.com (2026) · <a href="https://lighthousedata.io/data/australian-travellers-sustainable-travel-important-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.