B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35 hours
35 hours -- monthly smartphone usage hours for Australian smartphone users aged 18+ (2015)
Australians aged 18 and over spend close to 35 hours per person per month on smartphones.
- The source notes usage is 'close to' 35 hours
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35 hours
Unit
Duration Hours
Data Vintage
2015
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://3rdsense.com/blog/why-games-matter-now-more-than-ever ↗
Source Article
Why Games Matter Now More Than Ever — 3RD SENSE
Why Games Matter Now More Than Ever
Over the last 10 years, we’ve seen the the games industry evolve into the biggest entertainment industry in the world. In 2015, it was worth over $100 billion worldwide. Major new consoles are certainly partially responsible for the recent growth spurt, but in fac…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen second Mobile Ratings Study
Methodology documented
Segmentation
Industrymarketing
RegionAustralia
Channelcontent
Cite this stat
Plain Text
Australian smartphone users aged 18+: 35 hours monthly smartphone usage hours. Source: Nielsen (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-smartphone-hours-monthly-nielsen
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<blockquote cite="https://lighthousedata.io/data/australian-smartphone-hours-monthly-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35 hours</strong> -- monthly smartphone usage hours for Australian smartphone users aged 18+<br><small>Source: Nielsen (2015) · <a href="https://lighthousedata.io/data/australian-smartphone-hours-monthly-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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