B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62.3%
62.3% -- share of audio listening for Live Australian radio (2018)
Live Australian radio accounts for a 62.3% share of all audio listening.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62.3%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
2,000
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GfK / Commercial Radio Australia
Primary
Tier A
https://commercialradio.com.au/Research/Share-of-Audio/2018/Share-of-Audio-2018 ↗
Source Article
Share of Audio 2018
Share of Audio 2018
Share of Audio is the major comprehensive study of Australians’ audio consumption habits, conducted annually by multinational research company GfK. The study is considered the authoritative national research into the audio landscape. 2018 is Share of Audio’s third incarnation and…
Original Research
GfK / Commercial Radio Australia
· Original study ↗
Methodology
GfK Share of Audio study; four-week audio diary, sample of almost 2,000 across five capital cities plus Canberra, Newcastle and Gold Coast
Methodology documented
Segmentation
Industrymarketing
RegionAU
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Live Australian radio: 62.3% share of audio listening. Source: GfK / Commercial Radio Australia (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-live-radio-share-of-audio-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australian-live-radio-share-of-audio-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62.3%</strong> -- share of audio listening for Live Australian radio<br><small>Source: GfK / Commercial Radio Australia (2018) · <a href="https://lighthousedata.io/data/australian-live-radio-share-of-audio-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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