B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- shoppable advertising awareness percentage for online shoppers in Australia (2022)
48 percent of online shoppers in Australia are aware of shoppable advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
IAB Australia
Primary
Tier A
https://www.bandt.com.au/iab-ecommerce-report-warns-marketers-must-assess-strategies/ ↗
Source Article
IAB Ecommerce Report Warns Marketers Must Assess Strategies
The Australian Ecommerce Report 2022 released today by IAB Australia and Pureprofile (ASX: PPL) has found that while shoppers have been able to get back into physical stores, regular online purchasing for both groceries and retail products have increased since last year with 83 per cent of online sh…
Original Research
IAB Australia
· Original study ↗
Methodology
Research conducted with 1,000 Australian online shoppers examining consumer attitudes, behaviours and influences driving ecommerce in Australia.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
online shoppers in Australia: 48% shoppable advertising awareness percentage. Source: IAB Australia (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-ecommerce-report-2022-shoppable-advertising-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australian-ecommerce-report-2022-shoppable-advertising-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- shoppable advertising awareness percentage for online shoppers in Australia<br><small>Source: IAB Australia (2022) · <a href="https://lighthousedata.io/data/australian-ecommerce-report-2022-shoppable-advertising-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.