B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- brand switching intent rate for Australian car owners (2023-08)
78% of car owners surveyed indicate they are either planning to switch brands or are undecided about sticking with their current brand for their next vehicle.
- Combines respondents planning to switch brands and those undecided about sticking with their current brand
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023-08
Entity
Sample Size
737
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
carsales mediahouse
Primary
Tier A
https://mediahouse.carsales.com.au/article-post/boost-your-brands-visibility-with-carsales-mediahous… ↗
Source Article
Boost Your Brand’s Visibility with carsales mediahouse
The Australian automotive industry is one of the most competitive markets in the world, with just shy of 50 brands gunning for 1.2 million new car sales each calendar year1. With a host of new market entrants tipped to enter the fray in 2025, making your brand stand out from the competition is criti…
Original Research
carsales mediahouse
· Original study ↗
Methodology
Consumer Sentiment Survey Wave #15, August 2023, n=737
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian car owners: 78% brand switching intent rate. Source: carsales mediahouse (2023-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-car-buyers-brand-switch-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australian-car-buyers-brand-switch-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- brand switching intent rate for Australian car owners<br><small>Source: carsales mediahouse (2023-08) · <a href="https://lighthousedata.io/data/australian-car-buyers-brand-switch-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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