B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- wasted digital ad budget share for Australia digital advertising (2022)
In Australia in 2022, 40% of digital ad budgets were wasted.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO.com.au
Primary
Tier C
https://apacsearchawards.com/2023/05/22/5-trends-driving-change-in-marketing-across-apac/ ↗
Source Article
5 Trends Driving Change in Marketing Across APAC
Original Research
CMO.com.au
· Original study ↗
Methodology
Cited from CMO.com.au report on wasted digital advertising spend; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australia digital advertising: 40% wasted digital ad budget share. Source: CMO.com.au (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-wasted-digital-ad-budget-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australia-wasted-digital-ad-budget-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- wasted digital ad budget share for Australia digital advertising<br><small>Source: CMO.com.au (2022) · <a href="https://lighthousedata.io/data/australia-wasted-digital-ad-budget-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.