B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.4%
1.4% -- smoking incidence decline rate for Australian smokers (2013)
Since plain packaging was introduced in Australia, the annual decline rate of smoking incidence slowed to 1.4%.
- Attributed by British American Tobacco Australia spokesman Scott McIntyre citing Roy Morgan data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.4%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roy Morgan
Primary
Tier B
https://www.australiantimes.co.uk/news/the-australians-reputation-up-in-smoke-over-cigarette-plain-p… ↗
Source Article
The Australian's reputation up in smoke over cigarette plain packaging
Original Research
Roy Morgan
· Original study ↗
Methodology
Roy Morgan data cited by British American Tobacco Australia spokesman
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian smokers: 1.4% smoking incidence decline rate. Source: Roy Morgan (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-smoking-incidence-decline-rate-2013
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<blockquote cite="https://lighthousedata.io/data/australia-smoking-incidence-decline-rate-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.4%</strong> -- smoking incidence decline rate for Australian smokers<br><small>Source: Roy Morgan (2013) · <a href="https://lighthousedata.io/data/australia-smoking-incidence-decline-rate-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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