B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- smartphone penetration rate for Australian smartphone market (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google (Brendan Forster presentation at B&T Live, Sydney)
Primary
Tier C
https://www.affinity.ad/blog/b-and-t-live ↗
Source Article
AFFINITY | Blog
Original Research
Google (Brendan Forster presentation at B&T Live, Sydney)
· Original study ↗
Methodology
Figure presented by Google's Brendan Forster at the B&T Live event in Sydney (date stated as Thursday 30 August, year not specified; collection year used). Described as 'amongst the highest in the world' and framed as audience insight for advertisers.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 60% | |
| 2026 (current) | 60% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian smartphone market: 60% smartphone penetration rate. Source: Google (Brendan Forster presentation at B&T Live, Sydney) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-smartphone-penetration-60-percent
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<blockquote cite="https://lighthousedata.io/data/australia-smartphone-penetration-60-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- smartphone penetration rate for Australian smartphone market<br><small>Source: Google (Brendan Forster presentation at B&T Live, Sydney) (2026) · <a href="https://lighthousedata.io/data/australia-smartphone-penetration-60-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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