B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

88.3%

88.3% -- consumers valuing privacy over convenience for Australian online consumers (2022)

Name: Consumers Valuing Privacy Over Convenience Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-05

2022 · n=2,000 · Privacy Australia

88.3% of Australian respondents stated that they value privacy over convenience.

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Attribution: Privacy Australia View source

Lighthouse Research Team

Last verified: 2026-10-05 · How we verify data →

Source verified Evidence graded

Value

88.3%

Unit

Percentage

Data Vintage

2022

Entity

Australian online consumers

Sample Size

2,000

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Privacy Australia Primary Tier B

https://bitdefender.in/privacy-australia-survey-88-3-of-respondents-believe-that-privacy-is-more-imp… ↗

Confidence: 53/100 Vintage: 2022 Channel: Common Crawl

Source Article

Privacy Australia Survey: 88.3% of respondents believe that privacy is more important than convenience

Original Research

Privacy Australia · Original study ↗

Methodology

Australian Online Data Privacy Survey by Privacy Australia, 2000 respondents

Methodology documented

Segmentation

Industrymarketing RegionAU

Cite this stat

Plain Text

Australian online consumers: 88.3% consumers valuing privacy over convenience. Source: Privacy Australia (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-privacy-over-convenience-2022

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<blockquote cite="https://lighthousedata.io/data/australia-privacy-over-convenience-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88.3%</strong> -- consumers valuing privacy over convenience for Australian online consumers<br><small>Source: Privacy Australia (2022) · <a href="https://lighthousedata.io/data/australia-privacy-over-convenience-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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