B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share of ads brand awareness for Australian podcast advertising (Q2 2025)
Brand awareness campaigns accounted for 82% of all detected podcast ads in Australia during Q2 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
Q2 2025
Entity
Sample Size
10,087
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magellan AI
Primary
Tier A
https://www.magellan.ai/news-insights/australia-podcast-advertising-benchmarks-q2-2025 ↗
Source Article
Australian podcast advertising benchmarks: Q2 2025 | Magellan AI — Podcast advertising analytics
Case study
Research
Press release
Product update
Our first Australian Quarterly Benchmark Report, for Q2 2025: exploring trends in spending, ad load, and industries in Australia.
August 2025
In a joint effort with the team at ARN (Australian Radio Network), we're excited for the release of our first…
Original Research
Magellan AI
· Original study ↗
Methodology
Share of all detected ads in Australia that were brand awareness campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian podcast advertising: 82% share of ads brand awareness. Source: Magellan AI (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-podcast-brand-awareness-ads-q2-2025
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<blockquote cite="https://lighthousedata.io/data/australia-podcast-brand-awareness-ads-q2-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of ads brand awareness for Australian podcast advertising<br><small>Source: Magellan AI (Q2 2025) · <a href="https://lighthousedata.io/data/australia-podcast-brand-awareness-ads-q2-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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