B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.3%
5.3% -- media agency bookings change for Australian media agency market (2020-02)
Australian media agency total bookings declined by 5.3 percent in February 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.3%
Unit
Percentage
Data Vintage
2020-02
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Standard Media Index
Primary
Tier A
https://www.standardmediaindex.com/press/smi-data-agency-bookings-for-february-showed-promise-prior-… ↗
Source Article
SMI Data: Agency Bookings For February Showed Promise Prior To CV-19's Arrival - Standard Media Index.
Author: B&T Magazine
The Australian media agency market has reported a lower decline in February, suggesting the market was beginning to stabilise before the COVID 19 crisis further hurt confidence, as total bookings were back 5.3 per cent.
All major media reported reduced bookings with the lowest d…
Original Research
Standard Media Index
· Original study ↗
Methodology
Standard Media Index agency booking data
Methodology documented
Segmentation
IndustryMedia
RegionAustralia
Cite this stat
Plain Text
Australian media agency market: 5.3% media agency bookings change. Source: Standard Media Index (2020-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-media-agency-bookings-decline-feb-2020
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<blockquote cite="https://lighthousedata.io/data/australia-media-agency-bookings-decline-feb-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- media agency bookings change for Australian media agency market<br><small>Source: Standard Media Index (2020-02) · <a href="https://lighthousedata.io/data/australia-media-agency-bookings-decline-feb-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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