B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13.5%
13.5% -- influencer marketing spend growth rate for Australian influencer marketing industry (2025)
Influencer marketing spend by brands in Australia grew 13.5% year on year over the past year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
risercollective.com.au
Primary
Tier C
https://risercollective.com.au/blog/fmcg-influencer-marketing-australia ↗
Source Article
FMCG Influencer Marketing Australia: The Complete 2026 Guide | RISER
Quick answer: FMCG influencer marketing is the practice of partnering with content creators, usually micro and nano-influencers, to drive product trial, build trust and grow sales for fast-moving consumer goods like food, drinks, household essentials and personal care products. In Australia, the mos…
Original Research
risercollective.com.au
· Original study ↗
Methodology
Year-on-year growth cited by agency blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian influencer marketing industry: 13.5% influencer marketing spend growth rate. Source: risercollective.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-influencer-spend-growth-13-5
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<blockquote cite="https://lighthousedata.io/data/australia-influencer-spend-growth-13-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.5%</strong> -- influencer marketing spend growth rate for Australian influencer marketing industry<br><small>Source: risercollective.com.au (2025) · <a href="https://lighthousedata.io/data/australia-influencer-spend-growth-13-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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