B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- share of industry headcount for Australian digital advertising and ad tech industry commercial roles (2021)
Commercial roles account for 58% of total headcount in the Australian digital advertising and ad tech industry.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Australia
Primary
Tier A
https://martechasia.net/news/digital-advertising-industry-job-vacancy-rates-more-than-doubled-in-las… ↗
Source Article
Digital advertising industry job vacancy rate doubled last year|MartechAsia
Surge was driven by a combination of strong market growth, changes in visa rules, lack of new talent entering the market.
Digital advertising and ad tech industry job vacancy rates have more than doubled in the last twelve months to reach 9.8%.
This is according to the IAB Australia which released i…
Original Research
IAB Australia
· Original study ↗
Methodology
IAB Australia Industry Talent Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian digital advertising and ad tech industry commercial roles: 58% share of industry headcount. Source: IAB Australia (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-digital-ad-commercial-headcount-2021
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<blockquote cite="https://lighthousedata.io/data/australia-digital-ad-commercial-headcount-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of industry headcount for Australian digital advertising and ad tech industry commercial roles<br><small>Source: IAB Australia (2021) · <a href="https://lighthousedata.io/data/australia-digital-ad-commercial-headcount-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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