B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- cald population share for Australian CALD consumers (2025)
Culturally and Linguistically Diverse (CALD) individuals make up 52% of Australia's population.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Research Agency (TRA)
Primary
Tier B
https://www.viamarca.com.au/post/your-ethically-diverse-consumers-aren-t-hearing-you-how-to-connect-… ↗
Source Article
Your Ethically Diverse Consumers Aren’t Hearing You. How to connect with CALD consumers
Your Ethically Diverse Consumers Aren’t Hearing You. How to connect with CALD consumers
Updated: Aug 2, 2025
Last week I attended Mumbrella 360, which is Australia's largest marketing & media conference.
Conferences are time-consuming, expensive, and honestly, some sessions are a bit hit-and-miss. S…
Original Research
The Research Agency (TRA)
· Original study ↗
Methodology
Cited in research presentation by The Research Agency (TRA) at Mumbrella 360
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian CALD consumers: 52% cald population share. Source: The Research Agency (TRA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-cald-population-majority-52
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<blockquote cite="https://lighthousedata.io/data/australia-cald-population-majority-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- cald population share for Australian CALD consumers<br><small>Source: The Research Agency (TRA) (2025) · <a href="https://lighthousedata.io/data/australia-cald-population-majority-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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