B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2,500,000
2,500,000 -- weekly bvod over linear tv viewers for Australian TV viewers (2023-04)
2.5 million Australians choose BVOD over linear TV every week.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2,500,000
Unit
Count
Data Vintage
2023-04
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Trade Desk
Primary
Tier A
https://insights-exchange.com/case-study/the-trade-desk-future-of-tv-report/ ↗
Source Article
The Trade Desk – Future of TV Report - Insights Exchange
Insights Exchange was commissioned by The Trade Desk to gain insights into the evolving TV landscape, how audiences are responding, and the potential impact of these developments for broadcasters and advertisers.
The survey was conducted in April 2023 via a nationally representative survey sample of…
Original Research
The Trade Desk
· Original study ↗
Methodology
Nationally representative survey of 1,000 Australians ages 18-80, conducted April 2023 by Insights Exchange for The Trade Desk
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian TV viewers: 2,500,000 weekly bvod over linear tv viewers. Source: The Trade Desk (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-bvod-over-linear-weekly-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australia-bvod-over-linear-weekly-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,500,000</strong> -- weekly bvod over linear tv viewers for Australian TV viewers<br><small>Source: The Trade Desk (2023-04) · <a href="https://lighthousedata.io/data/australia-bvod-over-linear-weekly-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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