B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5,600,000
5,600,000 -- baby boomer population for Australia Baby Boomers (2024)
In Australia, there are 5.6 million Baby Boomers, representing 21.5% of the national population.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5,600,000
Unit
Count
Data Vintage
2024
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RMIT / Shaping Connections
Primary
Tier B
https://www.shapingconnections.org/post/australian-brands-must-overcome-ageism-and-tap-into-the-silv… ↗
Source Article
Australian brands must overcome ageism to tap into the “silver economy” and bridge the digital divide
Australian brands must overcome ageism to tap into the “silver economy” and bridge the digital divide
Updated: Sep 13
Brands stand to benefit from Baby Boomer consumers, yet marketing tactics still seem to be targeted towards generations with less cash.
Shaping Connections Co-Founder and Director, D…
Original Research
RMIT / Shaping Connections
· Original study ↗
Methodology
Census/population figure cited by Dr Foula Kopanidis (RMIT)
Methodology documented
Segmentation
Industrymarketing
RegionAU
Cite this stat
Plain Text
Australia Baby Boomers: 5,600,000 baby boomer population. Source: RMIT / Shaping Connections (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-baby-boomer-population-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australia-baby-boomer-population-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,600,000</strong> -- baby boomer population for Australia Baby Boomers<br><small>Source: RMIT / Shaping Connections (2024) · <a href="https://lighthousedata.io/data/australia-baby-boomer-population-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.