B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- email reply rate increase for professional emails (2026)
Emails with personalized greetings have a 31% higher reply rate according to Aurora SendCloud's internal analytics.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aurora SendCloud
Primary
Tier C
https://www.aurorasendcloud.com/blog/how-to-write-professional-email-salutations ↗
Source Article
Email Salutations : How to Start Professional Emails Right
Imagine that you received the same two emails for content, suggestions and attachments. One commencement begins with "everyone involved" and the other begins with "To Daniel." Many readers intuitively trust the latter email. Before reading the text, you feel that you are recognized, valued, and resp…
Original Research
Aurora SendCloud
· Original study ↗
Methodology
Aurora SendCloud's internal analytics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
professional emails: 31% email reply rate increase. Source: Aurora SendCloud (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aurora-sendcloud-email-reply-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aurora-sendcloud-email-reply-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- email reply rate increase for professional emails<br><small>Source: Aurora SendCloud (2026) · <a href="https://lighthousedata.io/data/aurora-sendcloud-email-reply-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.