B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
4.15%
4.15% -- audio share of global advertising for global advertising market (2025)
Audio's share of global advertising is projected to be 4.15% in 2025.
- projection
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://mosaic.agency/bi-weekly-media-brief-34/ ↗
Source Article
Bi-Weekly Media Brief - Mosaic Media
BI-WEEKLY MEDIA BRIEF
December 12, 2025
Social Media: LinkedIn has announced some new ad options designed to help marketers tap into the rising popularity of the platform, including “Reserved Ads” (appearing in the first ad slot on the feed on a given day or date range), ad personalization, and AI a…
Original Research
Search Engine Land
· Original study ↗
Methodology
Projection cited via Search Engine Land
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 4.48% | |
| 2025 (current) | 4.15% | -7.4% |
| 2026 | 3.95% | -4.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global advertising market: 4.15% audio share of global advertising. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-share-global-advertising-2025
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<blockquote cite="https://lighthousedata.io/data/audio-share-global-advertising-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.15%</strong> -- audio share of global advertising for global advertising market<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/audio-share-global-advertising-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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