B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share of audio advertisers citing brand awareness for European audio advertisers (2023)
55% of European audio advertisers cited increasing brand awareness as a reason for investing in digital audio advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
549
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM & IAB Europe
Primary
Tier C
https://audiostart.info/2024/01/05/groupm-iab/ ↗
Source Article
GroupM & IAB Europe調査「ヨーロッパのデジタルオーディオ広告支出」予算の58%がポッドキャスト広告へ
Original Research
GroupM & IAB Europe
· Original study ↗
Methodology
Second-ranked reason for investing in digital audio advertising: increasing brand awareness. Survey of 549 audio advertisers and publishers across 29 European markets, fieldwork May–June 2023.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European audio advertisers: 55% share of audio advertisers citing brand awareness. Source: GroupM & IAB Europe (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-advertisers-brand-awareness-reason-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/audio-advertisers-brand-awareness-reason-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of audio advertisers citing brand awareness for European audio advertisers<br><small>Source: GroupM & IAB Europe (2023) · <a href="https://lighthousedata.io/data/audio-advertisers-brand-awareness-reason-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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