B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- ad recall rate uplift for digital audio advertising (2025)
Audio ads have a 24% higher recall rate compared to traditional display ads.
- Secondary citation referring generally to unspecified studies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
greenclosetcreative.com
Primary
Tier C
https://greenclosetcreative.com/leveraging-digital-audio-advertising/ ↗
Source Article
Leveraging Digital Audio Advertising - Green Closet Creative
In today’s digital landscape, brands are constantly seeking innovative ways to connect with their target audiences effectively. Digital audio advertising significantly increases engagement, particularly on streaming platforms like Pandora and Spotify because it can be accessed on multiple devices, s…
Original Research
greenclosetcreative.com
· Original study ↗
Methodology
Cited as 'studies have shown' without named study; secondary citation of unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital audio advertising: 24% ad recall rate uplift. Source: greenclosetcreative.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-ad-recall-vs-display-24pct
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<blockquote cite="https://lighthousedata.io/data/audio-ad-recall-vs-display-24pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- ad recall rate uplift for digital audio advertising<br><small>Source: greenclosetcreative.com (2025) · <a href="https://lighthousedata.io/data/audio-ad-recall-vs-display-24pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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