B
Evidence Grade B
Safe to Cite
Dated
44%
44% -- ad response percentage for Internet Radio listeners (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
TargetSpot
Primary
Tier A
http://www.mmaglobal.com/research/attitudes-towards-digital-audio-advertising ↗
Source Article
Attitudes Towards Digital Audio Advertising
Original Research
TargetSpot
· Original study ↗
Methodology
Online survey of US Internet Radio listeners in broadband households who listen to the medium once a month to daily.
Methodology documented
Cite this stat
Plain Text
Internet Radio listeners: 44% ad response percentage. Source: TargetSpot (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/attitudes-towards-digital-audio-advertising-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/attitudes-towards-digital-audio-advertising-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- ad response percentage for Internet Radio listeners<br><small>Source: TargetSpot (2012) · <a href="https://lighthousedata.io/data/attitudes-towards-digital-audio-advertising-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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