B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- attendees saying networking is main reason for attending for event attendees (2025)
58% of attendees state networking is their main reason for attending an event.
- Secondary citation of Freeman research without full methodology details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier C
https://www.all-along.com/field-notes/attendee-match-card-template ↗
Source Article
Attendee match cards: a one-page template for matchmaking events
Attendee match cards: a one-page template for matchmaking events
58% say networking is their main reason for attending (Freeman, 2025). A match card gives them who to meet, and why, before the doors open.
Co-founder and GTM Lead, All Along
An attendee match card is one page that gives a person two o…
Original Research
Freeman
· Original study ↗
Methodology
Cited from Freeman research by a vendor blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
event attendees: 58% attendees saying networking is main reason for attending. Source: Freeman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/attendees-networking-main-reason-freeman-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/attendees-networking-main-reason-freeman-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- attendees saying networking is main reason for attending for event attendees<br><small>Source: Freeman (2025) · <a href="https://lighthousedata.io/data/attendees-networking-main-reason-freeman-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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