B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- share of associations rating value proposition very compelling for US associations (2025)
11% of US associations rate their own value proposition as very compelling.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing General Inc.
Primary
Tier B
https://membership.quest/services/membership-strategy ↗
Source Article
Membership Strategy: Framework, Pricing, Retention & Growth
Membership strategy · the framework · September 2026
Membership strategy is six decisions
The complete membership strategy framework: six decisions, priced, sequenced and copyable.
Six decisions, each one a refusal: audience, value, segments, pricing, retention, roadmap
01/ The definition
A membersh…
Original Research
Marketing General Inc.
· Original study ↗
Methodology
Industry survey of US associations
Methodology documented
Segmentation
IndustryEducation
RegionUS
RoleAll marketers
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Plain Text
US associations: 11% share of associations rating value proposition very compelling. Source: Marketing General Inc. (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/associations-value-proposition-compelling-2025
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<blockquote cite="https://lighthousedata.io/data/associations-value-proposition-compelling-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- share of associations rating value proposition very compelling for US associations<br><small>Source: Marketing General Inc. (2025) · <a href="https://lighthousedata.io/data/associations-value-proposition-compelling-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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