B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
86%
86% -- share of associations with underperforming or no business development strategy for associations (2026)
86% of associations have an underperforming business development strategy or none at all.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Professionals for Association Revenue
Primary
Tier C
https://deirdrereid.com/2026/04/10/association-brain-food-4-10-26/ ↗
Source Article
Association Brain Food: 4.10.26
The weekly list of free educational events and resources for the association community
I’m not publishing Association Brain Food next week (Friday, April 17) because we’re embarking on a ten-day road trip today. I’ll be back in your inboxes on Friday, April 24.
Good reads for the association communi…
Original Research
Professionals for Association Revenue
· Original study ↗
Methodology
Cited in webinar description by Professionals for Association Revenue; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
associations: 86% share of associations with underperforming or no business development strategy. Source: Professionals for Association Revenue (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/associations-underperforming-bizdev-2026
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<blockquote cite="https://lighthousedata.io/data/associations-underperforming-bizdev-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of associations with underperforming or no business development strategy for associations<br><small>Source: Professionals for Association Revenue (2026) · <a href="https://lighthousedata.io/data/associations-underperforming-bizdev-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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