B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- share of associations naming non dues revenue growth as biggest challenge for associations (2025)
61% of associations reported that identifying ways to fill the funding gap through increasing non-dues revenue was their single biggest challenge over the previous three years.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Naylor Association Solutions
Primary
Tier B
https://oasis-lms.com/post/how-to-grow-association-non-dues-revenue ↗
Source Article
Association Non-Dues Revenue Strategies | Oasis LMS
In our current economic and political landscape, one thing is clear: relying solely on membership dues carries risk for an association. Non-dues revenue has become a vital focus for strategic associations. No matter if you are a trade group, professional society, or credentialing body, developing co…
Original Research
Naylor Association Solutions
· Original study ↗
Methodology
Naylor Association Solutions 2025 Association Benchmarking Report, cited by Oasis LMS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
associations: 61% share of associations naming non dues revenue growth as biggest challenge. Source: Naylor Association Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/associations-non-dues-revenue-challenge-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/associations-non-dues-revenue-challenge-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of associations naming non dues revenue growth as biggest challenge for associations<br><small>Source: Naylor Association Solutions (2025) · <a href="https://lighthousedata.io/data/associations-non-dues-revenue-challenge-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.