B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- share of associations grown over five years for US associations (2025)
According to ASAE's 2025 analysis of MGI data, only 51% of US associations had grown over a five-year period.
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Lighthouse Research Team
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Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ASAE (analysis of MGI data)
Primary
Tier B
https://membership.quest/services/membership-strategy ↗
Source Article
Membership Strategy: Framework, Pricing, Retention & Growth
Membership strategy · the framework · September 2026
Membership strategy is six decisions
The complete membership strategy framework: six decisions, priced, sequenced and copyable.
Six decisions, each one a refusal: audience, value, segments, pricing, retention, roadmap
01/ The definition
A membersh…
Original Research
ASAE (analysis of MGI data)
· Original study ↗
Methodology
ASAE analysis of MGI association data
Methodology documented
Segmentation
Industrymarketing
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US associations: 51% share of associations grown over five years. Source: ASAE (analysis of MGI data) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/associations-grown-five-years-51pct
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<blockquote cite="https://lighthousedata.io/data/associations-grown-five-years-51pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of associations grown over five years for US associations<br><small>Source: ASAE (analysis of MGI data) (2025) · <a href="https://lighthousedata.io/data/associations-grown-five-years-51pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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