B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- median renewal rate for membership associations (2026)
The median association renewal rate is 82%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing General Inc.
Primary
Tier B
https://membership.quest/tools/membership-churn-cost-calculator ↗
Source Article
Free Membership Churn Cost Calculator
Free Membership Tool
Membership Churn Cost Calculator
Churn is the quietest line item in membership — a leaky bucket you keep topping up. See exactly what it costs you each year, how it compounds, and what a small improvement is worth.
Your Numbers
How leaky is your bucket?
The share of members who …
Original Research
Marketing General Inc.
· Original study ↗
Methodology
Marketing General Inc. Membership Marketing Benchmarking Report, cited by membership.quest
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
membership associations: 82% median renewal rate. Source: Marketing General Inc. (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/association-median-renewal-rate-2026
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<blockquote cite="https://lighthousedata.io/data/association-median-renewal-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- median renewal rate for membership associations<br><small>Source: Marketing General Inc. (2026) · <a href="https://lighthousedata.io/data/association-median-renewal-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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