B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10%
10% -- share of association executives unsure about member data adequacy for association executives (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Avenue M
Primary
Tier B
https://www.avenuem.org/resource/many-associations-lack-sufficient-data-to-enhance-member-value/ ↗
Source Article
Many Associations Lack Sufficient Data to Enhance Member Value
Original Research
Avenue M
· Original study ↗
Methodology
Avenue M text poll and LinkedIn poll of association executives, early March
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
association executives: 10% share of association executives unsure about member data adequacy. Source: Avenue M (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/association-executives-unsure-member-data-2026
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<blockquote cite="https://lighthousedata.io/data/association-executives-unsure-member-data-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of association executives unsure about member data adequacy for association executives<br><small>Source: Avenue M (2026) · <a href="https://lighthousedata.io/data/association-executives-unsure-member-data-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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