B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- update rate increase for mobile apps optimizing 'What's New' section (2025)
Apps optimizing their 'What's New' section with benefit-driven descriptions saw an average increase of 15% in update rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
App Launch Partners
Primary
Tier B
https://applaunchpartners.com/feature-updates-boost-marketing-aso-now/ ↗
Source Article
Feature Updates: Boost Marketing & ASO Now!
Original Research
App Launch Partners
· Original study ↗
Methodology
Internal ASO audits conducted by App Launch Partners in 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps optimizing 'What's New' section: 15% update rate increase. Source: App Launch Partners (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aso-whats-new-update-rate-15pct-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aso-whats-new-update-rate-15pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- update rate increase for mobile apps optimizing 'What's New' section<br><small>Source: App Launch Partners (2025) · <a href="https://lighthousedata.io/data/aso-whats-new-update-rate-15pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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