B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- organic download growth rate for mobile apps with consistent ASO strategy (2025)
Apps that consistently update their ASO strategy see an average increase of 15% in organic downloads according to a 2025 report by Adjust.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier B
https://applaunchpartners.com/user-acquisition-grow-your-app-post-launch/ ↗
Source Article
Grow Your App Post
Original Research
Adjust
· Original study ↗
Methodology
Cited 2025 report by Adjust (attribution/analytics provider); methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps with consistent ASO strategy: 15% organic download growth rate. Source: Adjust (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aso-updates-organic-downloads-increase-2025
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<blockquote cite="https://lighthousedata.io/data/aso-updates-organic-downloads-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- organic download growth rate for mobile apps with consistent ASO strategy<br><small>Source: Adjust (2025) · <a href="https://lighthousedata.io/data/aso-updates-organic-downloads-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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