B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

88%

88% -- share of apps with no localization for apps (ASO scorecards sample) (2026)

Name: Share Of Apps With No Localization Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · n=123 · AppDrift

88% of apps had localized nothing at all in an analysis of 123 real ASO scorecards.

Sample limited to 123 real ASO scorecards

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Attribution: AppDrift View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

88%

Unit

Percentage

Data Vintage

2026

Entity

apps (ASO scorecards sample)

Sample Size

123

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AppDrift Primary Tier A

https://appdrift.co/blog/ios-vs-android-keyword-difficulty-study-2026 ↗

Confidence: 32/100 Vintage: 2026 Channel: Common Crawl

Source Article

iOS vs Android Keyword Difficulty: We Scored 604 Keywords, and the App Store Is ~40% More Competitive (2026 Data)

Original Research

AppDrift · Original study ↗

Methodology

Analysis of 123 real ASO scorecards

Methodology documented

Segmentation

IndustryMobile Apps RegionNorth America RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

apps (ASO scorecards sample): 88% share of apps with no localization. Source: AppDrift (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aso-localization-share-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/aso-localization-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of apps with no localization for apps (ASO scorecards sample)<br><small>Source: AppDrift (2026) · <a href="https://lighthousedata.io/data/aso-localization-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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