B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23,000,000
23,000,000 -- incremental campaign reach for L&T Finance Just Zoom campaign (Asia Cup finals) (2025-10)
The Asia Cup finals added an incremental 23 million reach to L&T Finance's Just Zoom campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23,000,000
Unit
Count
Data Vintage
2025-10
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Media Ant
Primary
Tier B
https://press.themediaant.com/l-t-finance-partners-with-jasprit-bumrah-to-launch-two-wheeler-loans-j… ↗
Source Article
L&T Finance Partners with The Media Ant for a 360 Integrated “Just Zoom” Two Wheeler Loan Campaign During Asia Cup 2025
L&T Finance Partners with The Media Ant for a 360 Integrated “Just Zoom” Two Wheeler Loan Campaign During Asia Cup 2025
FOR IMMEDIATE RELEASE
Executed with The Media Ant, the integrated TV, outdoor, transit, and digital campaign leveraged Jasprit Bumrah’s speed to position instant two wheeler loans …
Original Research
The Media Ant
· Original study ↗
Methodology
Company press release on campaign results
Methodology documented
Segmentation
IndustryFinTech
RegionAPAC
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
L&T Finance Just Zoom campaign (Asia Cup finals): 23,000,000 incremental campaign reach. Source: The Media Ant (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asia-cup-finals-incremental-reach-23-million
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<blockquote cite="https://lighthousedata.io/data/asia-cup-finals-incremental-reach-23-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23,000,000</strong> -- incremental campaign reach for L&T Finance Just Zoom campaign (Asia Cup finals)<br><small>Source: The Media Ant (2025-10) · <a href="https://lighthousedata.io/data/asia-cup-finals-incremental-reach-23-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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