B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- favorable brand impression rate for promotional product recipients (2025)
42% of consumers have a more favourable impression of the company after receiving a promotional item.
- Cited via secondary source without survey methodology details
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Specialty Institute
Primary
Tier C
https://giftassembly.co/why-companies-in-singapore-prefer-round-stress-balls-for-promotions/ ↗
Source Article
Elevate Your Marketing Game With Stress Balls
Elevate Your Marketing Game with Round Stress Balls in Singapore
In Singapore’s dynamic business environment, companies are continually seeking cost-effective and impactful promotional items. Round stress balls have emerged as a popular choice due to their affordability and proven effectiveness in s…
Original Research
Advertising Specialty Institute
· Original study ↗
Methodology
Advertising Specialty Institute study, cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
promotional product recipients: 42% favorable brand impression rate. Source: Advertising Specialty Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asi-promotional-product-favorable-impression-42
HTML Embed
<blockquote cite="https://lighthousedata.io/data/asi-promotional-product-favorable-impression-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- favorable brand impression rate for promotional product recipients<br><small>Source: Advertising Specialty Institute (2025) · <a href="https://lighthousedata.io/data/asi-promotional-product-favorable-impression-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.