B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- share of new product launches for ashwagandha supplement launches (global) (2017)
In 2017, 59% of all tracked new product launches containing ashwagandha as an ingredient globally were supplements.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2017
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Innova Market Insights
Primary
Tier B
https://www.nutripr.com/highly-potent-ashwagandha ↗
Source Article
Arjuna Launches Highly Potent Ashwagandha
Arjuna Launches Highly Potent Ashwagandha
Kerala, India—Arjuna Natural Ltd., launches Shoden®, its high-potency, all-natural ashwagandha extract, at Vitafoods, Geneva, Booth #J30 2018.
Shoden® is the highly bioactive extract of ashwagandha (Withania somnifera), standardized to contain more than 35% …
Original Research
Innova Market Insights
· Original study ↗
Methodology
Innova Market Insights new product launch tracking
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
Cite this stat
Plain Text
ashwagandha supplement launches (global): 59% share of new product launches. Source: Innova Market Insights (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ashwagandha-launches-supplements-2017
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<blockquote cite="https://lighthousedata.io/data/ashwagandha-launches-supplements-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of new product launches for ashwagandha supplement launches (global)<br><small>Source: Innova Market Insights (2017) · <a href="https://lighthousedata.io/data/ashwagandha-launches-supplements-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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