B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- product launch growth rate for ashwagandha food and beverage launches globally (2018)
There was a 48% increase in global ashwagandha food and beverage product launches in 2018 compared to 2015.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Innova Market Insights
Primary
Tier B
https://www.nutripr.com/new-delivery-form-of-ashwaghanda ↗
Source Article
New Delivery form of Ashwaghanda ensures purity and potency
New Delivery Form of Ashwaghanda Ensures Purity and Potency.
Kerala, India—Arjuna Natural Ltd. has developed new technology that ensures the safe delivery of its proprietary Shoden® ashwanghanda extract at a new level of purity and bioactivity. Arjuna Natural Ltd will showcase Shoden, its potent, al…
Original Research
Innova Market Insights
· Original study ↗
Methodology
Innova Market Insights product launch tracking data, cited by Arjuna Natural Ltd press release
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ashwagandha food and beverage launches globally: 48% product launch growth rate. Source: Innova Market Insights (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ashwagandha-launch-growth-2018
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<blockquote cite="https://lighthousedata.io/data/ashwagandha-launch-growth-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- product launch growth rate for ashwagandha food and beverage launches globally<br><small>Source: Innova Market Insights (2018) · <a href="https://lighthousedata.io/data/ashwagandha-launch-growth-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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