B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- share of telco users likely to switch for better customer service for ASEAN telco users (2025)
44% of ASEAN telco users who feel neutral to dissatisfied with their current service provider are more likely to switch for better customer service.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rakuten Insights
Primary
Tier B
https://martechasia.net/newsletter/elevating-the-telco-customer-experience-in-2025/ ↗
Source Article
Elevating the telco customer experience in 2025 | MartechAsia
In Asia’s competitive and saturated landscape, telcos face the urgent imperative to evolve their customer experience strategies with hyper-personalisation, gamification and AI…
In today’s hyper-competitive and saturated telco landscape, the industry faces an urgent imperative to evolve. Telcos can n…
Original Research
Rakuten Insights
· Original study ↗
Methodology
Rakuten Insights study, as cited by MartechAsia
Methodology documented
Segmentation
IndustryTelecommunications
RegionAPAC
Channelemail
Cite this stat
Plain Text
ASEAN telco users: 44% share of telco users likely to switch for better customer service. Source: Rakuten Insights (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asean-telco-switch-for-customer-service-44pct
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<blockquote cite="https://lighthousedata.io/data/asean-telco-switch-for-customer-service-44pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of telco users likely to switch for better customer service for ASEAN telco users<br><small>Source: Rakuten Insights (2025) · <a href="https://lighthousedata.io/data/asean-telco-switch-for-customer-service-44pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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