B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

5% -- middle class annual growth rate for ASEAN middle class (2025)

Name: Middle Class Annual Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2025 · SPORTFIVE

The middle class in the ASEAN region is growing at an annual rate of 5 percent.

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Attribution: SPORTFIVE View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025

Entity

ASEAN middle class

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SPORTFIVE Primary Tier C

https://sportfive.us/beyond-the-match/insights/seamus-obrien-how-brands-win-big-in-asean ↗

Confidence: 48/100 Vintage: 2025 Channel: Wayback

Source Article

SPORTFIVE's Seamus O'Brien on How Brands Win Big in ASEAN

Inside ASEAN's Sports Boom: Seamus O'Brien On How Global Brands Can Score Big In The ASEAN Region Published on by David Rothenhäuser Seamus O'Brien, a leading figure in the global sports industry and one of the most preeminent executives in the business of sport in Asia is President APAC at SPORTFIV…

Original Research

SPORTFIVE · Original study ↗

Methodology

Cited in SPORTFIVE article on ASEAN brand growth

Methodology documented

Segmentation

Industrymarketing RegionAPAC RoleAll marketers

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Plain Text

ASEAN middle class: 5% middle class annual growth rate. Source: SPORTFIVE (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asean-middle-class-growth-5pct

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<blockquote cite="https://lighthousedata.io/data/asean-middle-class-growth-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- middle class annual growth rate for ASEAN middle class<br><small>Source: SPORTFIVE (2025) · <a href="https://lighthousedata.io/data/asean-middle-class-growth-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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