B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- membership growth rate for ASBO International (2022)
ASBO International saw a 47% increase in membership in about two years after launching a new membership model.
- Attributed to launching a new School District Membership model providing membership to an entire district staff rather than an individual
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Higher Logic
Primary
Tier A
https://hlnewdev.wpengine.com/blog/marketing-movers-shakers-annie-henderson/ ↗
Source Article
Marketing Movers & Shakers: Meet Annie Henderson | Higher Logic
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Marketing Movers & Shakers: Meet Annie Henderson
Annie’s Marketing Moves
Marketing Influencers
May 16, 2022
This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO In…
Original Research
Higher Logic
· Original study ↗
Methodology
Membership model change led to increased membership.
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
ASBO International: 47% membership growth rate. Source: Higher Logic (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asbo-international-membership-increase-2022
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<blockquote cite="https://lighthousedata.io/data/asbo-international-membership-increase-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- membership growth rate for ASBO International<br><small>Source: Higher Logic (2022) · <a href="https://lighthousedata.io/data/asbo-international-membership-increase-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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