B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85.8%
85.8% -- share of negative content targeting incumbent for Armenia short-form video platforms (2026)
85.8% of short-form video content targeting Armenian Prime Minister Pashinyan is negative.
- Focuses on short-form video content targeting incumbent Pashinyan in Armenia pre-election environment
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
988
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Repsense
Primary
Tier A
https://repsense.io/case-studies/armenia-diaspora-mobilization-and-domestic-narratives-in-pre-electi… ↗
Source Article
Case Study - Armenia: Diaspora Mobilization and Domestic Narratives in Pre-Election Environment | Repsense
Case Study
Armenia: Diaspora Mobilization and Domestic Narratives in Pre-Election Environment
Problem
Armenia’s information ecosystem ahead of the elections has become increasingly dominated by coordinated, emotionally driven narratives that systematically disadvantage the incumbent. Rather than ref…
Original Research
Repsense
· Original study ↗
Methodology
Repsense analysis of 988 short-form videos using Havel AI classification of narrative themes and emotional tone
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Armenia short-form video platforms: 85.8% share of negative content targeting incumbent. Source: Repsense (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/armenia-antigov-video-negative-pashinyan-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/armenia-antigov-video-negative-pashinyan-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85.8%</strong> -- share of negative content targeting incumbent for Armenia short-form video platforms<br><small>Source: Repsense (2026) · <a href="https://lighthousedata.io/data/armenia-antigov-video-negative-pashinyan-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.